Burberry Secret Store: London


Burberry is the ultimate symbol of British fashion, sold across the world and worn by millions. Personally, I’m too fussed about their checked pattern and their trench coats are absolutely fab and of the highest quality. A pity then, that their prices are so high. But, as always, if you know where to go you can find bargains for luxury brand name clothes, mostly at factory outlet stores. 

So when I heard from my friend (my new roomate for a week) of this Burberry factory outlet shop right in the heart of London (ok, I admit, not central London), I knew I had to share it. This is probably the cheapest Burberry store in London!

The Burberry factory outlet store is located in Hackney, East London. The area itself is quite dodgy, and probably the last place you would associate a brand like Burberry with, but I hear that many high end designer brands have their design studios around hackney, so maybe that’s why they decided to open a discount outlet in Hackney near Bethnal Green.

The factory outlet is located in a massive warehouse, with no Burberry sign anywhere. The only clues of what is inside are the two big security guards standing at the doorway. The entrance is also down an alley.

But once inside, all fear goes away as there are literally hundreds of Burberry items for sale, spread out over 5 rooms. They literally had the whole Burberry range for sale, from shoes and boots to children’s clothing, jackets, the iconic Burberry Mac, trench coats, handbags, ties, wallets, scarves, women’s and men’s clothing, and accessories. I swear that there was a bigger selection than any of the boutique Burberry stores in Harrods or Liberty Department Store or the Burberry boutique on St. Albans Street.

All the products were on clearance prices, massively discounted from the original RRP price. And these were not defective Burberry products either; they were genuine, fully functional clothing that I think were just last season’s or odd sizes (e.g. XS or XL).

Burberry Trench Coat - Emma WatsonPrices, for example, ranged from like £20 for wellingtons, up to around £400 for some of the trench coats, but that was still a massive saving from the original RRP price of £1000. They had polo shirts, blouses, purses, belts, winter coats, scarves… essentially it was like heaven, for Burberry fans. This Burberry Factory shop is a great place to pick up Burberry gifts and souvenirs for cheap.

However, one drawback is that I’m not sure if Burberry items bought there are refundable later if you change your mind, and also they did not have any fitting or changing rooms so there was no way to try on the clothes  before buying. Even with the massive discounts of up to 70% off the RRP, the clothes are still rather pricey and I didn’t feel like shelling out hundreds of pounds and not know if it fit or not!

Tourists in London loading up on Burberry items to bring back home can also get the VAT tax refunded; all you need to do is to bring your passport in-store and get them to issue you a VAT refund voucher.  For those that will be around Oxford instead, there is a Burberry Factory Outlet Shop there as well, in the Bicester Village shopping centre.

Address: 29-53 Chatham Place, Hackney, London E9 6LP
Tel: +44 020 8985 3344 or 020 8328 4287
Nearest Tube Station: Hackney Central Tube & Rail (5 minutes walk), Homerton Tube & Rail (10 minutes walk), Bethnal Green Tube (30 minutes walk, recommend to take bus or taxi/cab). Use the postcode in Google Maps to see a local map of the area.

Official Burberry boutique in central London address: 10 St. Albans Street, Mayfair, London SW1Y 4SQ (near Piccadilly Circus tube station)


Map and directions to the Burberry factory outlet store:

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